The Already Done Method: Easy Website Flipping for Beginners

Key Points:

• The method targets businesses that don’t have a website but need one
• It uses the psychology of “it’s already done” to make the sale easier
• The approach has helped Nick’s business become recognized as the second fastest growing business in Hawaii
• It works for beginners and experienced marketers alike

My Take:

What makes this method particularly appealing is its simplicity. Instead of convincing businesses they need something new, you’re simply showing them a solution to a problem they already know they have. This removes a major hurdle in the sales process.

Key Points:

• Focus on businesses that have money to invest (established business owners)
• Target smaller towns rather than saturated city markets
• Use Google Maps to search for businesses in specific industries (roofers, landscapers, mechanics, etc.)
• Look for businesses that have Google listings but no website link
• Choose industries you’re familiar with to make communication more effective

My Take:

The genius of Nick’s approach is targeting smaller markets where competition is lower. In my experience, business owners in these areas are often aware they need a website but haven’t found an affordable, hassle-free solution. This creates the perfect opportunity.

Key Points:

• Personalize the email with the business owner’s name
• Acknowledge their problem (not having a website)
• Position your solution as “already done” – a website originally built for someone else
• Create perceived value by mentioning a higher regular price ($3,000) but offering it at a discount ($1,000)
• Add urgency by mentioning it’s available to the first business in that industry who responds
• Include a preview link to the custom website

Hey [Name],

I was checking out [business type] companies in [location] and I noticed you don't have a website. I get it. You're busy running your business and building a website from scratch is a hassle, not to mention expensive.

Here's the deal. I recently built a professional [industry] website for a client, but they ended up going a different direction. Normally, I sell these for $3,000, but since it's already done, I'm just looking to liquidate it for $1,000. One time, no hidden fees.

It's designed to bring in leads, looks great on mobile, and I can have it up and running for you in 48 hours or less. If you want to see what it looks like, hit reply or text me at [phone number] and I'll send over the details.

First [business type] to grab it gets it. Here's the site: [link]
    

My Take:

This email template is effective because it addresses a known pain point, creates urgency, and offers a simple solution with minimal friction. The “liquidation” angle is particularly clever as it explains the discount while maintaining the perceived value of your work.

Key Points:

• Use High Level’s website builder with 1000+ industry-specific templates
• Create a customized website in minutes without coding knowledge
• Personalize the website with the business name, contact information, and location
• Use AI tools like Canva to create a simple logo if needed
• Focus on quality over quantity in your prospecting efforts
• Use temporary domains for demos before transferring to client domains

My Take:

The key insight here is that you don’t need to be a web developer to offer this service. The tools available today make it possible for anyone to create professional-looking websites quickly. The personalization element is crucial – making it obvious the site was created specifically for them increases perceived value dramatically.

Key Points:

• Use tools like Apollo.io to automate the prospecting process
• Maintain focus on quality over quantity in your outreach
• After securing 2-3 clients with websites, offer subscription-based services
• Join communities like Offline Sharks to learn more advanced strategies
• The real goal is converting one-time clients into monthly paying customers

My Take:

The brilliance of this approach is using website creation as a foot in the door. Once you’ve proven your value with a quality website, offering additional services like SEO, content updates, or online marketing becomes much easier. This transforms a simple one-time sale into a sustainable business model.